Reed Hastings Transformational Leadership
At the other end of the spectrum is reed hastings of netflix.
Reed hastings transformational leadership. Hastings approach to personal time off travel policies formal reviews and compensation packages are far from the mainstream and often tiresome corporate america practices a snap shot into some of netflix s creative practices can be seen here. Worth more than 23 billion netflix has redefined how american consumers watch movies and is disrupting the established business model of cable television. Reed hastings isn t supposed to be here not on a list of the year s top businesspeople and certainly not on the cover of fortune. Reed hastings getty images for the new yorker the first company netflix ceo reed hastings founded was successfully acquired in 1997 but that doesn t mean hastings was a good ceo out of the gate.
For reed hastings transformational leadership creative intelligence and reciprocity come together to best describe his leadership abilities. His dvd by mail company netflix was supposed to have flamed out by now a one trick pony that was destined to be crushed by blockbuster or wal mart or apple or you name it. In fact hastings is first to admit that as a leader and a manager he wasn t very effective. How reed hastings grew netflix from zero to 60 billion in 20 years.
Transformational leadership is a leadership style in which leaders encourage inspire and motivate employees to innovate and create change that will help grow and shape the future success of the company. That may sound like a recipe for failure but it obviously isn t. This is accomplished by setting an example at the executive level through a strong sense of corporate culture. The reed hastings netflix case depicts in a very effective manner how choice of leadership style affects the growth of an organisation as a whole.
Netflix ceo reed hastings delivers a keynote address at ces 2016 at the venetian las vegas on january 6 2016 in las vegas nevada. Had hastings and the team handled the situation with language such as this from the beginning the price hikes would have ruffled feathers for a week and everyone would have moved on. Good leaders take credit for company failures apologize in public rather than stick to their guns. Hastings prides himself on making as few decisions as possible and he lets his team dream up new products and new initiatives.
The video streaming giant netflix marks its 20th anniversary this year touting a valuation of 60 billion. Hastings use of power has been effectively discussed in the way he embarrassed his employees at pure software and made them follow his rules fairholm 2009.